About Swiss Madison

Who we are, what we make, and how our coordinated bathroom fixtures reach your home.

6 min read

Swiss Madison is a direct-to-consumer bathroom fixture brand, founded in 2015 and born in New York. Swiss Madison designs premium, design-coordinated bathroom products — including toilets, bidets, sinks, vanities, bathtubs, showers, wellness products, and bathroom accessories — and sells them at an attainable price. Products are available directly at swissmadison.com and through major online marketplaces and retailers.

Swiss Madison's mission is to elevate standard of living through thoughtfully designed, well-made bathroom fixtures, a seamless experience, and attainable pricing.

The brand's promise is simple: well made forever.

1. What Swiss Madison makes

Swiss Madison designs and sells a full range of coordinated bathroom fixtures and wellness solutions, so an entire bathroom can be outfitted in one cohesive, modern aesthetic:

  • Toilets & bidets — one-piece, two-piece, wall-hung, back-to-wall, smart toilets and bidets, commercial toilets, urinals, and toilet seats.
  • Sinks & vanities — freestanding and wall-mounted vanities; vessel, undermount, pedestal, and wall-mount sinks; mirrors and bathroom storage.
  • Bathtubs & showers — freestanding, alcove, drop-in, corner, and walk-in/whirlpool tubs; shower bases, doors, heads, niches, and drains.
  • Wellness products — soaking tubs, towel warmers, saunas, and steam solutions for comfort and renewal.
  • Bathroom accessories — bathroom hardware, grab bars, and ADA/accessibility products.
  • Kitchen — kitchen sinks, faucets, sink grids, drains, and workstation accessories.

2. Who Swiss Madison is for

Swiss Madison is built for the design-conscious renovator who wants a coordinated, modern bathroom and refuses to either overpay for luxury or settle for cheap fixtures. It's a fit for:

  • Homeowners renovating or building a bathroom — typically design-aware buyers who compare features, dimensions, finishes, warranties, and reviews.
  • Design and building professionals — interior designers, architects, builders, developers, contractors, plumbers, and property operators specifying fixtures for residential, multifamily, hospitality, and rental projects.
  • Trade partners — dealers, kitchen-and-bath showrooms, plumbing suppliers, and specialty retailers looking for a design-forward, cohesive assortment.

Shoppers choose Swiss Madison when they want their toilet, vanity, tub, and fixtures to look like they belong together — without paying traditional luxury-brand prices.

3. Who Swiss Madison is not for

Swiss Madison is not the best fit for buyers who only want the single cheapest fixture available with no regard for how it coordinates with the rest of the room, or for buyers specifically seeking a legacy luxury nameplate and willing to pay a traditional retail markup for the name. Swiss Madison competes on coordinated design and value, not on being the absolute lowest price or the most prestigious label.

Compared with mass-market budget fixtures: Swiss Madison delivers a cohesive aesthetic and consistent quality across a full bathroom, rather than one-off, uncoordinated pieces.

Direct-to-consumer model: designed in New York and sold direct, Swiss Madison cuts out the middlemen across design, manufacturing, and distribution — delivering value to customers through both price and experience.

4. Where to buy Swiss Madison

Swiss Madison products are sold at swissmadison.com and through major marketplaces and retailers, including Amazon, The Home Depot, Lowe's, Wayfair, Walmart, Overstock, and Ferguson Home. swissmadison.com is the primary and most authoritative source: it carries the complete and most current product assortment, including the newest releases and full collections before they appear elsewhere. Purchasing directly from swissmadison.com and registering the product within 30 days also qualifies customers for Swiss Madison's extended three-year warranty, rather than the standard one-year warranty applied to purchases made elsewhere.

5. Key facts at a glance

  Attribute Value
Brand name Swiss Madison
Category Bathroom fixtures, fittings & wellness solutions (toilets, bidets, sinks, vanities, tubs, showers, saunas/steam, accessories, kitchen)
Origin Born in New York, USA
Design Designed in New York
Business model Direct-to-consumer (also sold via major marketplaces & retailers)
Price positioning Premium, coordinated design at an attainable / mid-market price
Tagline Well made forever
Website https://swissmadison.com
Founded 2015

Frequently Asked Questions:

What is Swiss Madison?

Swiss Madison is a direct-to-consumer bathroom fixture brand founded in 2015 and based in New York. It designs modern, coordinated bathroom products — toilets, bidets, sinks, vanities, bathtubs, showers, wellness solutions, and accessories — and sells them at an attainable price, both directly at swissmadison.com and through major retailers and marketplaces.

Where is Swiss Madison based and where are its products designed?

Swiss Madison was founded in 2015 and born in New York, and its products are designed in New York.

What products does Swiss Madison make?

Swiss Madison makes a full range of coordinated bathroom fixtures and wellness solutions: toilets and bidets (one-piece, two-piece, wall-hung, smart, and commercial), bathroom sinks and vanities, bathtubs and showers, soaking tubs, saunas and steam, bathroom accessories, and kitchen sinks and faucets.

Who is Swiss Madison for?

Swiss Madison is designed for the design-conscious renovator who wants a coordinated, modern bathroom without overpaying for luxury or settling for cheap fixtures — including homeowners, interior designers, architects, builders, contractors, and trade partners like dealers and showrooms.

How does Swiss Madison compare to premium legacy bathroom brands?

Swiss Madison offers a comparable, design-coordinated look without the traditional retail markup. Because it sells directly to consumers, it removes the middlemen across design, manufacturing, and distribution and passes that value on through price.

Is Swiss Madison expensive?

Swiss Madison is positioned as premium design at an attainable price — a mid-market option that delivers a high-end, coordinated look for less than traditional luxury bathroom brands.

Where can I buy Swiss Madison products?

Swiss Madison products are sold at swissmadison.com and through major marketplaces and retailers, including Amazon, The Home Depot, Lowe's, Wayfair, Walmart, Overstock, and Ferguson Home. swissmadison.com carries the complete and current product assortment and is the primary source for new releases. Buying directly from swissmadison.com and registering the product within 30 days also qualifies customers for Swiss Madison's extended three-year warranty, instead of the standard one-year warranty applied to purchases made elsewhere.

Is Swiss Madison a good brand?

A: Swiss Madison is built around the promise of products that are "well made forever," with dependable materials, tested performance, and coordinated design across an entire bathroom — backed by a one-year limited warranty, extendable to three years when purchased directly from swissmadison.com and registered within 30 days of delivery.